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According to Visitors, THIS is the Best Part About Going to a Museum (Hint:...

When it comes to “the best thing about visiting a zoo, aquarium or museum,” visitors indicate that having a shared experience with friends and family is most important. I’m pleased to have the...

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A Cure For Point of Reference Sensitivity: Why Visitor Satisfaction For Your...

IMPACTS data indicate that visitors to zoos, aquariums and museums (and other visitor-serving organizations such as historical sites, theaters, symphonies, etc.) who have never previously visited any...

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Leisure Activity Motivation: How People Decide to Attend Your Museum or...

When it comes to motivating attendance, data suggest that offerings outside of your visitor-serving organization’s walls often play a greater role than what is inside. Wondering why you’re not getting...

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Why Millennials May Be The Most Valuable Generation for Cultural Nonprofits...

The sheer size of the millennial generation makes them a critical target audience, but data suggest that millennial visitors may actually be the best visitors. Here’s why. Millennials are the largest...

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The Most Reliable Way To Increase Visitor Satisfaction To Cultural...

It’s probably not what you think. It isn’t a brand new wing or fancy new exhibit. Today’s KYOB Fast Facts video explains why providing a certain kind of interaction with frontline staff may well be a...

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Why Discounting Hurts Your Cultural Organization And What To Do Instead (Fast...

Discounts don’t do what organizations think that they do… Check out this week’s KYOB Fast Facts video to get the two-minute low-down on discounts verse promotions (Hint: promotions are a much better...

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Free Admission Days Do Not Actually Attract Underserved Visitors to Cultural...

In reality, free days often do the very opposite of mission work. Here’s the data. This post is going to make people angry. And that’s a good thing. Get angry. Being challenged helps us think...

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The Hidden Value of Millennial Visitors to Cultural Organizations (DATA)

Data suggest that millennial visitors possess three behavioral characteristics that make them cultural organizations’ most valuable audiences. Okay, okay. You’re sick of talking about the importance...

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Five Data-Informed Fun Facts About Visitors to Cultural Organizations

Visitors to cultural organizations often have certain telltale behaviors.  Here are five of them. This week’s Fast Facts video is a fun one that shares a few data-informed findings about the kind of...

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Which Is More Important for Cultural Organizations: Being Educational or...

From a visitor’s perspective, which is more important for cultural organizations: Being entertaining or being educational? Here’s what the data says. This week’s Fast Facts video briefly outlines a...

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Local Audiences Have Skewed Perceptions of Cultural Organizations (DATA)

Regardless of region or cultural organization type, local audiences are the hardest to please. As cultural organizations, we tend to love our local audiences. We provide them with all sorts of...

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Why Cultural Organizations Are Not Reaching Low-Income Visitors (DATA)

Data suggest that some types of cultural organizations are perceived as more welcoming than others. Here’s how we could do better. With missions to educate and inspire audiences, many visitor-serving...

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Audience vs. Market Research: A Critical Distinction for Cultural Organizations

An overreliance on audience research may be the very thing holding back even the smartest of cultural organizations. With so many cultural organizations nowadays boasting audience research...

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Attracting Diverse Visitors: Cultural Organizations Overlook The Most...

Organizations mistakenly identify underserved audiences based more on ethnicity and race than what these audiences consider their most distinctive attribute – age.  Cultural organizations (i.e....

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The Value of Shared Experiences Within Cultural Organizations (DATA)

Exhibit and program content is important, but visitors who have the best experience aren’t the ones that come for the content. At cultural organizations (museums, performing arts organizations,...

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The Power of Social Media vs. Your Organization’s Website (DATA)

Think that your website is your organization’s most important online communications asset? Think again. This week’s Know Your Own Bone Fast Facts video busts a myth that seems to be slow to shake for...

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The Two Most Important Mindset Shifts For Engaging Millennials

These two, simple mental shifts are the foundation for engaging millennials (…and everyone else, too). This week’s Know Your Own Bone fast facts video is the result of a simple question that I was...

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Three Data-Informed Reasons to Love Gen X Visitors to Cultural Organizations

Thank you, Gen X. Just… Thank you. Let’s be honest: Generation X is squeezed in between two large, noisy, and rather needy generations – and we spend a lot of time talking about these millennial and...

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Audience Access: The Reality For Cultural Organizations To Embrace for Solvency

The first step in the evolution toward more sustainable cultural organizations is embracing the reality of “access” and reviewing the basics.   We talk a lot about “access” within cultural...

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Experiencing Millennial Discussion Overload? Here Are Four Things to Remember

Cultural organizations need to reach millennials and that means talking about it – but that talk doesn’t make other generations less important.  Cultural organizations desperately need to get better...

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