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The Power of Different Social Media Platforms for Organizations (DATA)
You’ll want to update your online engagement strategy accordingly. Be active on social media. It took a lot of work and the encouragement of numerous thought leaders, and I’m glad to say that this is...
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A Simple Framework For Cultivating New Audiences For Cultural Organizations
Because it is difficult to “one-off program” ourselves into long-term solvency. This week’s fast fact video (A Simple, Guiding Framework for Cultivating New Audiences) aims to cover a big, important...
View ArticleTwo Ways Organizations Adapt to Change (And Which Brings Long-Term Success)
Organizations tend to approach trends in one of two ways – but only one makes for greater odds of long-term success. Many organizations are doing their best to create new programs for emerging...
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How Imaginary Lines Drawn by Cultural Organizations Hold Them Back
We can make “rules” about what applies to our industry – but our potential visitors and supporters don’t have to follow them. And when they don’t, it’s our own loss. What matters more: The imaginary...
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Negative Substitution: Why Cultural Organizations Must Better Engage New...
Fewer and fewer people look, act, and think like “historic” attendees to visitor-serving organizations. Here’s how many fewer. As we dive more fully into 2017, I wanted to take a moment to discuss...
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The Visitor Engagement Cycle for Cultural Organizations
Securing visitation comes down to increasing reputation offsite and satisfaction onsite. Here’s how it works. If your organization aims to increase onsite visitation (and whose doesn’t?), then it’s...
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Visitor Confidence Is In Decline For US Cultural Organizations (DATA)
An index specifically measuring confidence of likely visitors to cultural organizations? We’ve got that and, all things considered, it’s probably time to share it. Alright, folks. Things are about to...
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Data Reveals The Worst Thing About Visiting Cultural Organizations
The primary dissatisfier among visitors to both exhibit AND performance-based cultural organizations is something we can fix. What is the worst thing about a visit to a cultural organization? That’s...
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Breaking Down Data-Informed Barriers to Visitation for Cultural Organizations...
Here’s a round-up of the primary reasons why people with an interest in visiting cultural organizations do not actually end up visiting…and what your organization needs to know to overcome these...
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Are Mobile Apps Worth It For Cultural Organizations? (DATA)
The short answer: No. Mobile applications have been a hot topic for a long while within the visitor-serving industry. There are mobile applications for all kinds of museums, zoos, aquariums, historic...
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